Key Benefits for digital advertising companies
Efficient currency management is a game-changer for companies looking to remain competitive whilst maintaining their profit margins. Thanks to advancements in FX automation technology, any company with global reach — regardless of size — can cost-effectively leverage currencies to their advantage.
- Ad exchanges can set up multi-currency auctions that allow demand and supply players to bid and offer their inventory in their local currencies
- DSPs and ad networks can offer campaigns to brands and agencies which enable them to bid in their preferred currencies, thereby increasing competitiveness and avoiding suppliers’ FX markups
- SSPs and publisher networks are able to provide real-time reporting in foreign currencies to the media owners while gaining an extra margin through FX markups.