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Hugo Boss Mixed After Q4 Earnings

General market situation: European markets are mostly trading slightly higher during Thursday’s trading session. The German DAX on the cash market is hoverer, contracting almost 0.25% (the DE40 contract is down by 0.35%). Today, investors’ attention is turning to the US PPI data and the Hugo Boss quarterly report. Any information about the negotiations between the US, Ukraine and Russia may prove equally important.

On the broader European market, we are observing mixed investor sentiment. On the one hand, we are observing significant increases in the prices of mining and pharmaceutical stocks, and on the other, significant declines in the automotive sector. Source: xStation

The German DE40 index is losing 0.35% today intraday. The most important support for the index remains the 50-day EMA (blue line on the chart) and the support area of ​​the consolidation zone at almost 21,230 points. Technically, DE40 is still maintaining a stable upward trend. Source: xStation

Corporate News:

Hugo Boss (BOSS.DE) shares are up 2.0% despite the apparel maker’s sales forecast for 2025 falling short of analysts’ estimates. On the other hand, the company’s management said sales in the Americas are expected to grow by low-single-digit percentages in 2025. The company is forecasting a significant improvement in profitability in fiscal 2025, supported by a continued focus on implementing cost efficiencies.

ANNUAL FORECAST

  • Sales EUR 4.20bn to EUR 4.40bn, estimated EUR 4.44bn
  • Ebit EUR 380m to EUR 440m, estimated EUR 416.7m
  • Ebit margin 9% to 10%, estimated 9.48%
  • Capital expenditure EUR 200m to EUR 250m

Q4 RESULTS

  • Ebit EUR 126m, +4.1% y/y, estimated EUR 127.3m
  • Net profit EUR 84m, -1.2% y/y, estimated EUR 83.8m
  • Sales EUR 1.25b, +6.1% y/y, estimated EUR 1.2b

2024 RESULTS

  • Ebit EUR 361m, -12% y/y, estimated EUR 361.2m EUR
  • Dividend per share EUR 1.40 vs EUR 1.35 y/y, estimated EUR 1.20
  • Sales EUR 4.31 billion, +2.6% y/y, estimated EUR 4.25 billion

Rheinmetall (RHM.DE) and Volkswagen (VOW1.DE) face new cooperation as VOW’s Osnabrück plant is refocused on armoured vehicle production.

Upgrades:

  • Zealand Pharma upgraded to buy at SEB Equities; PT 850 kroner

Downgrades:

  • BP downgraded to neutral at Grupo Santander; PT 460 pence
  • Bilfinger downgraded to hold at HSBC; PT 73 euros
  • Puma downgraded to hold at Stifel; PT 25 euros
  • Puma downgraded to neutral at BNPP Exane; PT 25 euros
  • Thales downgraded to maintain at Jefferies; PT 240 euros

Recommendation initiations:

  • Dassault Aviation rated a new buy at Jefferies; PT 350 euros
  • Hensoldt rated a new underperform at Jefferies; PT 55 euros
  • Julius Baer reinstated a buy at Goldman; PT 77 Swiss francs
  • Leonardo rated a new buy at Jefferies; PT 52 euros
  • Rheinmetall rated a new buy at Jefferies; PT 1540 euros

Other news from individual DAX companies. Source: Bloomberg Financial LP

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