WPBeginner Spotlight 23: WPVibe Brings AI to WordPress + Smarter Automations, SEO, & Fundraising Tools
WPVibe launched on WordPress.org, and with it, something genuinely new: the ability to manage your entire WordPress site through a simple conversation with AI. No dashboard, no switching tabs. Just tell Claude or ChatGPT what you want done, and it happens.
Thatโs the headline, but thereโs plenty more to cover. AIOSEO, Charitable, PushEngage, OptinMonster, and others all shipped significant updates. WordCamp Asia brought the global community together in Mumbai. And Contact Form 7 โ one of WordPressโs oldest and most-used plugins โ officially closed the door on new features.
Itโs been a busy month. Letโs get into it.
WPBeginner Spotlight is your monthly digest of essential WordPress news and community milestones.
Do you have an announcement? From product debuts to major updates or upcoming events, submit your details via our contact form for a chance to be featured in our upcoming issue!

WPVibe Launches on WordPress.org: Manage Your Entire Site Through a Conversational AI
Imagine opening Claude or ChatGPT and simply saying: โCreate a new blog post about our spring sale, add a featured image from Unsplash, and schedule it for Friday.โ
No logging into your dashboard. No switching tabs. Just a conversation and itโs done.
Thatโs exactly what WPVibe makes possible, and it just landed on WordPress.org as a free plugin.
WPVibe is a WordPress MCP (Model Context Protocol) server built by the team at SeedProd , which is the same team behind the popular WordPress landing page builder trusted by over 1 million websites.
MCP is the new standard that allows AI assistants to connect directly to external tools, and WPVibe is the best solution that brings this power to your WordPress site.
Once you install the free Vibe AI plugin and connect it to your AI assistant of choice โ whether thatโs Claude, ChatGPT, or Cursor โ you can manage virtually every aspect of your site through natural conversation.

Weโre talking about creating and editing posts and pages, managing media, browsing and editing theme files, running health checks, checking which plugins are active, searching Unsplash for stock photos, and even executing safe WP-CLI commands. All this without ever opening wp-admin.
This is an incredibly powerful tool for WordPress users who are already using AI assistants in their daily workflow.
The setup takes about 60 seconds. Just install the Vibe AI plugin from WordPress.org, activate it, and click โConnect to WPVibeโ inside your WordPress admin.

After that, copy and paste the MCP server URL into your AI clientโs settings.
Youโll find instructions for different AI platforms on your screen.

Once connected, you can simply tell your AI platform:
โConnect to my website at example.comโ

The SeedProd team has also built in safety guardrails so you never have to worry about accidentally breaking something:
- New posts default to draft status
- Deleted content goes to the trash (not permanently removed)
- Theme edits happen in a sandboxed draft environment you review before publishing.
- Everything runs over encrypted HTTPS using your existing WordPress application passwords โ no third-party servers store your credentials.
WPVibe is completely free โ no credit card, no subscription.
Charitable Launches Recurring Donations 2.0 and New Visual Fundraising Tools
Charitable, the popular WordPress fundraising plugin, has released a series of big updates headlined by Recurring Donations 2.0.
With this new update you can run Recurring Only campaign mode, which allows organizations to create campaigns where one-time donations are disabled.

To address the issue of lost revenue, Charitable now includes an Automatic Failed Payment Recovery system. The plugin immediately sends a customizable email to donors if a transaction fails due to expired cards or insufficient funds.
The update also prioritizes donor trust by adding a self-service cancellation button directly within the donor dashboard.
Data tracking has also seen a significant upgrade with a new real-time Monthly Recurring Revenue (MRR) dashboard.

Plus, Charitable has introduced Featured Images for campaigns to boost visual storytelling.
Site owners can now set prominent thumbnails for their donation pages, which are optimized for social media sharing and grid layouts to encourage higher engagement and click-through rates.

Charitable has also introduced a new Mini Donation Widget, which allows users to embed a functional giving experience anywhere on their site.
This widget supports preset donation amounts with impact statements, such as โfeeds a family for a monthโ. This helps donors understand the tangible result of their gift.

FunnelKit Team Launches Sublium: A New WooCommerce Subscription Plugin for Recurring Revenue
The team behind FunnelKit has launched Sublium, a WooCommerce subscription plugin that handles recurring revenue across multiple use cases:
- Subscribe-and-save deliveries for physical products
- Automated billing for digital memberships and courses
- Installment plans for high-ticket items.
- All three support flexible billing cycles, free trials, sign-up fees, and recurring discounts, with no coding required.

Subscribers get a self-service dashboard where they can pause, skip, swap products, or update their payment method without contacting support.
And store owners get built-in analytics tracking MRR, ARR, churn, and retention.

Sublium also includes automated payment recovery that retries failed charges and sends follow-up emails to save at-risk subscriptions. It works with Stripe, PayPal, Square, and all major card networks out of the box.
Showcase Customer Reviews With Eye-Catching Popups Using Smash Balloon
Smash Balloon has released Reviews Feed Pro v2.5.0, introducing a new Review Alerts feature.
This update allows website owners to display animated review notification popups using their existing review data instead of using expensive third-party social proof tools.

Users can choose between โRecent Reviewsโ to cycle through individual testimonials or โAggregate Reviewโ to show an overall star rating.
The system also includes advanced filtering, which enables site owners to show only 5-star reviews or testimonials containing specific keywords to address customer objections.

The feature is specifically optimized for WooCommerce by automatically detecting product review feeds to boost sales directly on store pages.
With four pre-built themes and custom accent colors, these popups can be styled to match any brand identity without technical hassle.

To ensure a positive user experience, the popups also include โCompact Modeโ to avoid blocking content and flexible timing controls. Precise targeting options allow users to display alerts site-wide or on specific high-converting pages like pricing and checkout.
All in One SEO Brings AI-Powered Schema and Bulk SEO Actions to Your WordPress Site
All in One SEO, the popular WordPress SEO plugin, has released version 4.9.6, and itโs one of the most AI-focused updates the plugin has shipped.
The headline addition is the new AI Schema Generator, which automatically creates structured data markup for your pages โ the behind-the-scenes code that helps Google understand your content and display rich results in search.
You no longer need to know what schema is or how it works because AIOSEO figures it out for you.
Hereโs whatโs new in this release:
AI Schema Generator
Two modes: Smart Schema analyzes your page and recommends the right schema type automatically, while Prompt-Based Schema lets you describe what you need in plain language.
It includes a โTest with Googleโ button to validate before publishing.

AI Bulk Actions
Generate SEO titles and meta descriptions across multiple posts at once, with multiple suggestions per post to choose from. It also generates alt text for your entire media library in bulk.

Notes in Redirects
Add context to any redirect explaining why it exists. Notes appear as a hover icon so your redirect list stays clean, which is especially useful for agencies managing multiple sites.

Overall, SEO tasks that used to take hours, like writing meta descriptions one post at a time, manually tagging images, figuring out schema markup, can now be handled in minutes. For anyone running a content-heavy WordPress site, this update is well worth installing.
WordCamp Asia 2026 Unites the Global WordPress Community
WordCamp Asia 2026 recently concluded in Mumbai, India, gathering 2,627 attendees at a local convention center.
The flagship WordCamp event brought together a diverse global audience of developers, designers, and business owners for three days focused on collaboration and the future of the open web.

Photo credit: WordCamp Asia
The event kicked off with a massive Contributor Day, where over 1,500 participants joined more than 20 teams to work directly on the WordPress software. Key achievements included the Polyglots team processing over 7,000 translation strings and the Photo team contributing dozens of new images to the WordPress directory.
Educational sessions were split across Foundation, Growth, and Enterprise tracks, covering high-impact topics like the Interactivity API and AI-driven development workflows. A major highlight was the fireside chat with Executive Director Mary Hubbard, which addressed long-term questions regarding stewardship and community resilience.
The conference also prioritized the next generation of users through its YouthCamp program, which provided hands-on workshops for younger participants.
Closing remarks focused on the roadmap for WordPress 7.0 and the increasing integration of AI infrastructure within the platform. The event concluded with the exciting announcement that WordCamp India will officially join the calendar in 2027 as the fourth flagship global WordPress event.
OptinMonster Launches Mobile Popup Design for Per-Device Styling
OptinMonster, the popular conversion optimization software, has introduced Mobile Popup Design.
This is a significant update that gives users full, independent control over how their popups appear on desktop, tablet, and mobile devices.

Previously, creating device-specific layouts often required duplicate campaigns or custom CSS. But this new feature allows for all adjustments to be made within a single campaign interface.
The update also features a dedicated layer of style controls accessible via device toggles in the upper right-hand corner of the builder. Users can now independently adjust font sizes, padding, spacing, and colors for each screen size.
Changes made to a smaller device view โbreak the linkโ from the desktop version, ensuring that mobile optimizations do not negatively impact the desktop layout.

Another major highlight of this release is the new Block Visibility toggle, which allows users to show or hide specific elements based on the device.
For example, a resource-heavy video block can be displayed to desktop users for high engagement while being hidden for mobile users to improve load times and reduce screen clutter. This management can be done via a quick-hide eye icon or a centralized Block Visibility panel.
Mobile Popup Design is now available to all OptinMonster subscribers at no additional cost. While it handles how a popup looks on different screens, it is designed to work alongside the existing Device Targeting feature, which controls which audience segments see a campaign based on their hardware.
WPConsent Simplifies WordPress Privacy Compliance With Smarter Automation
WPConsent, the popular WordPress privacy compliance plugin, has released version 1.1.4, introducing significant upgrades to its automatic cookie scanner and geolocation features.
The goal of this update is to make privacy compliance more hands-off for site owners through better automation and tracking of background services.
The updated scanner now includes a โHistoryโ tab that maintains a full record of every scan performed on the site.

This log is specifically designed for compliance audits by allowing users to see exactly when scans occurred, which services were detected, and how their siteโs cookie usage has evolved over time.
To save time, a new โAuto-Update Servicesโ toggle allows the plugin to automatically add newly detected services to the cookie configuration. This is paired with an email notification system that alerts site owners the moment a new script or service is found, ensuring that no technical changes go unnoticed.

Privacy regulations vary by region, and WPConsent addresses this with more granular geo-targeted content blocking.
Site owners can now manage content blocking settings for individual location groups, such as enforcing strict blocking for GDPR regions while using a lighter touch for visitors in other areas.
This update also gives users more precise control over third-party embeds like YouTube videos, Google Maps, and reCAPTCHA. By choosing how these services load based on the visitorโs location, site owners can improve legal compliance across different borders without complicating the experience for their entire global audience.
Uncanny Automator Adds Microsoft Teams and LinkedIn Support for Endless Workflows
Uncanny Automator, the most powerful WordPress automation tool, has released version 7.2, which introduces a major integration with Microsoft Teams and support for LinkedIn.
It allows site owners to automate internal communication by sending channel messages, creating group chats, and even scheduling online meetings directly from WordPress triggers like new WooCommerce orders or course completions.

Another significant addition is support for LinkedIn personal profiles, which moves beyond the previous limitation of only posting to company pages.
This change allows users to share blog posts and product launches directly to their personal feeds, where content often receives higher reach and engagement than brand accounts.

The update also brings a massive expansion to the AffiliateWP integration, transforming it into a more comprehensive toolkit for managing affiliate programs. New triggers and actions allow for โhands-offโ rewards, such as automatically increasing an affiliateโs commission rate once they hit a specific referral or visit count.
Email marketers using Kit and Mautic will also find several new tools, including the ability to create and send broadcasts from a WordPress trigger.
PushEngage Launches Workflows: A Visual Builder for Automated Push Notification Campaigns
PushEngage, a popular customer engagement platform, has launched Workflows, which is a new drag-and-drop builder that lets you design entire push notification campaigns in one place.
Instead of juggling separate tools for drip sequences and triggered messages, you can now build and manage all of your campaigns on a single visual canvas.

You start by choosing what triggers the workflow. That could be a new subscriber joining, a customer completing a goal, or a custom event you define. From there, you map out the full journey your subscriber will go through.
Along the way, you can add wait periods between messages, create decision branches based on how subscribers behave, and set up A/B/C split tests to see which messages perform best. If a subscriber hits a goal or meets an exit condition, they leave the workflow automatically.
PushEngage also ships 60+ pre-built templates across nine industries to help you get started quickly.

Quiet hours ensure notifications respect subscriber time zones, and each step in the workflow has its own performance data so you can see exactly where subscribers drop off.
For anyone already using PushEngage to re-engage visitors, Workflows removes a lot of the manual work that came with running complex campaigns.
Contact Form 7 Enters Feature Freeze โ Development Stopped
In a significant shift for the WordPress plugin ecosystem, Contact Form 7โone of the oldest and most widely used form plugins in the repositoryโhas officially entered a feature freeze.
Takayuki Miyoshi, the lead developer, announced it in a presentation during WordCamp Mumbai 2026. Moving forward, the plugin will only receive security patches and basic maintenance updates.
For the millions of legacy users still relying on Contact Form 7, this means they can either keep using a plugin not actively developed, or they can move on to modern alternatives.
If your website relies heavily on forms for lead generation or customer support, this freeze is a great prompt to audit your setup. It may be the perfect time to upgrade to a more powerful, actively developed solution that offers visual builders and cutting-edge features to help maximize your conversions.
Plugins like WPForms offer a modern drag and drop AI-powered form builder. This allows you to create any kind of WordPress form in seconds. They even offer a lite version for free called WPForms Lite.
Users on the fence will be happy to know that WPForms even has a Contact Form 7 importer. It allows you to seamlessly import your Contact Form 7 forms data into WPForms.
In Other News
- FunnelKit has introduced full compatibility with Divi 5 and added advanced conditional checkout fields to improve the WooCommerce checkout experience. Users can now use product-specific redirects and custom file upload fields, making it incredibly easy to create personalized, high-converting funnels without writing a single line of code.
- Thrive Apprentice now features automated welcome emails that trigger instantly when students gain access to a course through a purchase, bundle, or manual enrollment. These highly customizable messages deliver essential login credentials and direct links to remove post-purchase confusion and support tickets.
Optimize Your Site for AI Search with AIOSEO
With zero-click searches on the rise, All in One SEO helps you optimize your site for AI platforms and AI overviews. With built-in tools like llms.txt and .md file generator, it makes your content easy to consume for AI bots and boosts your AI citations.
- FunnelKit Automations brings premium CRM power directly inside your WordPress dashboard with a newly redesigned, lightning-fast React-based interface. Featuring hierarchical AND/OR logic and over 50 filter types, this update delivers sophisticated targeting and deep subscription lifecycle automations.
- Cloudflare has launched Em Dash, an open-source CMS it describes as the โspiritual successorโ to WordPress. The announcement drew a detailed response from WordPress co-founder Matt Mullenweg, who challenged the โspiritual successorโ label. Syed Balkhi, CEO of Awesome Motive, also noted the real challenge for any new CMS is matching the community WordPress has built over two decades.
- Wholesale Suite has launched a powerful new Wholesale Quotes plugin for WooCommerce, which is designed specifically to streamline operations for B2B stores. This vital tool brings price requests and approvals right inside the WordPress dashboard, helping store owners escape chaotic email chains and easily manage complex purchasing workflows.
- WooCommerce 10.6.2 is now available, introducing essential UI refinements and admin style updates to ensure full compatibility with the upcoming WordPress 7.0 release. The update also resolves selection issues with variable product attributes to future-proof your eCommerce store while noticeably improving overall dashboard performance.
New Tools & Plugins
- WPVibe: Connect your WordPress site to your favorite AI platform like Claude, ChatGPT, Cursor using Rest API and the new Abilities API.
- Activity Log by Duplicator: Easily track every change, login, and update with a detailed audit trail. Get complete view of all your site activity to improve security.
That wraps up this monthโs edition of the WPBeginner Spotlight! We hope these updates help you build better workflows, boost your conversions, and get the most out of your WordPress site.
Have thoughts on this issue or suggestions for what youโd like to see covered next? Drop us a message using contact form.
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#214 โ Robby McCullough on Beaver Builder, AI Hype, and Evolving WordPress Workflows
Transcript
[00:00:19] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.
Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case Beaver Builder, AI hype, and evolving WordPress workflows.
If youโd like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.
If you have a topic that youโd like us to feature on the podcast, Iโm keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox and use the form there.
So on the podcast today we have Robby McCullough. Robby is one of the co-founders of Beaver Builder, a page builder plugin thatโs been a staple of the WordPress ecosystem for nearly 12 years. As one of the original innovators in the space, heโs seen the tides of web development shift from the days of hand coding websites, through the rise of page builders, and now into the era of AI.
We start off with Robby sharing his journey into WordPress, life as a product founder, and how heโs balanced that with major life changes, like welcoming a new baby and moving house, all while steering Beaver Builder through an evolving landscape.
The conversation then turns to AI. Robby explains why Beaver Builder didnโt jump on the AI bandwagon early, and why heโs glad they waited. He gives insights into how the latest generation of AI tools arenโt just hype, theyโre actually creating exciting new possibilities for building features and re-imagining the user experience. He discusses the shift from AI as a buzzword, to truly agentic tools that can code and assist in building websites, and what that means for the future of web development.
We revisit the page builder revolution and its impact on WordPress adoption, before examining whether thereโs still a place for page builders in a world where AI can whip up a site with a simple prompt.
Robby reflects on the importance of understanding underlying technologies, the changing role of site editors, and how Beaver Builder aims to blend the best of visual editing with new capabilities AI brings.
Throughout, thereโs a healthy dose of nostalgia, and a consideration of what we might lose as web development becomes more abstracted. We also touch on business anxieties, the challenges of keeping up with AIโs rapid pace, the place of human connection in a tech driven future, and the lasting importance of community within WordPress.
If youโre curious about the future of page builders, how AI is changing web design, or how to run a product business through the shifting sands of modern tech, this episode is for you.
If youโre interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where youโll find all the other episodes as well.
And so without further delay, I bring you Robby McCullough.
I am joined on the podcast by Robby McCullough. Hello Robby.
[00:03:44] Robby McCullough: Thanks for having me.
[00:03:44] Nathan Wrigley: You are very, very welcome. Robby and I have known each other for many years. Weโve met in person, and Iโve just been catching up with what has become an extremely busy life.
For those people who donโt know you, Robby, do you just want to spend a minute, bearing in mind itโs a WordPress podcast, I guess we could bind it to that. But if you want to launch into anything else, feel free. Give us your potted bio.
[00:04:04] Robby McCullough: Well, my nameโs Robby McCullough, and Iโm one of the co-founders of Beaver Builder, a page builder for WordPress. And gosh, weโre going to be going on our 13th year, 12th year, next month. I guess at this point, I consider us one of the kind of OGs of the space. Weโve been doing it for a while.
In my personal life, like Nathan mentioned, we were catching up before we hit record here, but I had a baby this year and I bought a new house this year. So itโs just been a whirlwind of a life for me and a lot of big changes, but excited to come and catch up and chat about it.
[00:04:38] Nathan Wrigley: Yeah, thank you. I appreciate it. And I know full well how those changes can affect your sleep pattern, letโs say.
Letโs dive into it. So youโve got this product, Beaver Builder, as you said, itโs been out for 13 or so years. If we were to kind of rewind the clock 12 years or something like that, it felt like WordPress and page builders, that was all the rage. It was what everybody was talking about.
Howโs it going over there still? Does it still have that sort of same impact? Is the business still ticking over nicely?
[00:05:06] Robby McCullough: Things are going well. Weโre humming along. It is going to be 12 years this year. I did the quick napkin math in my head. Itโs funny, sleep pattern you mentioned, like it used to just be sleep. Now itโs a pattern. Itโs like, oh, a few hours here, a few hours there.
But yeah, itโs, okay, so at Beaver Builder, we didnโt jump on the AI hype train. I know we were going to, you know, maybe try and avoid using the word AI when we talked about doing this episode a few weeks ago, but I feel itโs going to be impossible not to talk about it a little bit, if not completely for the whole time slot.
[00:05:36] Nathan Wrigley: Itโs going to derail the whole thing. Yeah, thatโs right.
[00:05:39] Robby McCullough: But, yeah, we didnโt jump on, like it felt like there was an era there, period, maybe about a year ago where a lot of products, just about every product was slapping a GPT wrapper in there. And itโs like, oh, you can use AI to write your headings. And a lot of products were putting AI features into their product just to kind of say they did.
Some people were doing it more involved and more in depth and doing some really cool stuff even back then. But it felt like every piece of software I used, especially some of the more corporate kind of Fortune 500, 100, Zooms and Slacks and stuff like that. Itโs like, you had to have AI to appease your corporate C levels and your shareholders or whatnot.
We didnโt jump on that bandwagon. Iโm excited that we didnโt because now I feel like AI has kind of reached another evolution, or like inflexion point where some of the stuff that you can do with these LLMs and like agentic coding tools, itโs like good now. Itโs really good and itโs a lot more exciting.
So behind the scenes, weโre doing a bunch of work with AI in product, both just like building out features for Beaver Builder that we wished we had, but didnโt want to expend the resources to build. Because now, friction to build new features is a lot lower. Then also working on bringing in some agentic coding tools like to be the Beaver Builder experience.
[00:06:53] Nathan Wrigley: Letโs sort of go back to the, where we thought we might have this conversation. The initial idea, I think was to discuss AI less. But I think youโre right, weโre not going to avoid that subject. Thereโs no way of doing that. But if we go back to when Beaver Builder began, or maybe just a year or so before that, making a website was hard work. You know, you had to have CSS skills. If you were using WordPress, you had to get into the whole templating hierarchy and certain aspects of PHP needed to be deployed. So HTML, CSS and so on and so forth.
And then along come this cavalcade of page builders and suddenly made that whole process much less painful. You decide what you want your page to look like and you drag in components which ultimately build the page, page builder.
And that felt like it was going to be the way that we would always do it. And it created much less friction. It opened up, probably the fact that WordPress took that sort of massive rise from, I donโt know, 10, 15, 20, 30% of the market share, right up to where we are at the minute, sort of 40 plus, something like that. It feels like page builders enabled that to happen. They just brought in this tranche of users and what have you.
And so Iโm curious as to whether or not you still think that that interface, because you mentioned AI, but do you still get the heuristics out of your plugin? Are people still building in that way? You know, are people still using the page builder and making that an effective business to sell to clients and things?
[00:08:18] Robby McCullough: Yeah, I mean, definitely. You know, I donโt want to come on here and sound like Iโm Blockbuster back before Netflix and saying like, oh yeah, you know, like your DVDs wonโt come for three days when you use those guys. I definitely feel that weโre, you know, the tide is kind of shifting, and thereโs this new way to build an experience building thatโs really cool and really fun to play with.
That said, yeah, people are definitely still using page builders. If not, like Iโve built vibe coded probably like a dozen websites just in the last like month and a half just by talking at my computer. Itโs really exciting to see these things that used to take weeks to build just happening in an instant.
That said, people would always ask like, oh, why should I use WordPress? Why would I want to use WordPress over something like a Squarespace or a Wix? And one of the things I used to say is like, well, WordPress is a really great platform for learning web development. If you want to learn how to build websites using WordPress and getting into those, like itโs a great place to tinker and experience.
But then thereโs a framework around it. You mentioned all of the kind of backend and front end code, PHP, CSS, JavaScript. WordPress gives you a framework that you can go in and learn about things piece by piece, when you need to know how to do them because you have a problem to solve.
And when youโre using these like agentic, vibe coding tools and going from zero to a hundred, you kind of lose that interaction with the tooling and the code and the art and the craftsmanship that is building a webpage. So I think thereโs definitely still some value to kind of doing things by hand, especially if youโre wanting to learn the inner workings of how these systems work.
[00:09:49] Nathan Wrigley: Itโs kind of interesting because I remember when page builders such as Beaver Builder came onto the market. There was a whole argument of, well, we donโt want to use a page builder. We want to do it in the way that it should be done. The, and Iโm using air quotes, the WordPress way. I remember that being said rather a lot.
And then over time, I think most of those arguments got settled. Pager Builders became a really credible tool for almost everybody. I think a lot of people really leaned into that. So maybe weโre at some similar point now where thereโs this new paradigm which nobody anticipated a few years ago for building webpages. And weโre kind of at that inflexion point, that transfer from, okay, we were all using page builders, now thereโs these other things going along.
I suppose from my point of view, it feels a bit like you are, I donโt know, how to describe it. If youโre using AI, is there an analogy here? Youโre kind of buying furniture from Ikea, as opposed to getting it from a carpenter. Somebody that really knows their skill, has created the chest of drawers or whatever it may be by painstakingly building it all up, layer by layer, sawing the wood, chamfering it down, polishing it and what have you, as opposed to chest of draws available from Ikea.
That is a bit of a concern for me. Iโve been somebody thatโs been very bullish about the web as a platform and the need to understand the code that you are deploying and what have you. And so that is a worry for me, that weโre getting into an interface where weโre just having a chat, and we donโt really know how anything got on the page other than, well, I typed this sentence and there it was on the page.
And that I think is where thereโs still a great big market for things like page builders. People who, they may not want to know every single line of the CSS, but they want to be able to drop things in, drag things in, add the padding, add the margin, whatever it may be. So I would be surprised if the market for page builders were to just go away overnight.
[00:11:37] Robby McCullough: Yeah, I always selfishly very much hope the same thing. You know, itโs funny, Iโve been plugging Chris Lemaโs content for like my entire career and experience. Because when we first got started in WordPress, we were like reading his blog about how to run a business in the WordPress space. And now heโs been doing this like really fantastic content about AI. And like heโs generating content with AI, but heโs built this framework using his kind of like years of expertise of how to write for people and how to teach and share information.
But yeah, he posted this really interesting article about how he converted his blog from WordPress to, I think it was like, one of the static site generators, one of the like AI vibe, code tools, right? And he was saying how like in doing this, it made him appreciate all these things that were built into WordPress. I think he called it plumbing, all the plumbing of WordPress that you donโt really appreciate until you like change houses that doesnโt have plumbing.
Things like, you know, drafts, and featured images, and open graph metadata. And WordPress really brings so much to the table. Like you can vibe code these fun little sites, but when youโre doing something thatโs going to be a little more serious, or business critical, or that you want to customise, right? And that was the beauty of WordPress is just how extensible it is.
And, yes, there are a lot of businesses and people that want a five page static brochure style site. But the place where WordPress has really shined, I think over the last few years is just what you can build and customise for, you know, whether thatโs personal or business use cases.
[00:13:01] Nathan Wrigley: I have this sort of notion that you could go two ways with a page builder and AI. Iโve got this idea that Iโve seen all over the place where you talk to an AI and then it builds something, which then you can edit with your page builder. But Iโve also seen things analogous to page builders where you go into that UI and then brick by brick if you like, you use the AI to build up inside that UI.
So I guess what Iโm describing is, you know, in the first scenario, you talk to the AI and then you open up Beaver Builder to amend whatever it made. And in the second scenario, I open up Beaver Builder, blank canvas, and then piece by piece get the AI to construct the bits and pieces inside there. Which way, I mean you may be doing both, but whatโs kind of the roadmap for pushing AI into your product?
[00:13:50] Robby McCullough: I should have definitely checked in with my business partner Justin and Billy. Justinโs been our tech lead and dev, and we havenโt announced anything formally and publicly yet, and I feel like Iโm going to come in here and announce all this stuff weโre working on.
The reason we donโt announce things publicly until itโs kind of ready, so to speak, is we donโt want to like announce ourselves into a corner where if we say like, oh, weโve got this thing, like weโve got these prototypes working. But as soon as we show it to like our community and the world, if we donโt execute on it, then thatโs like, oh, you know, what do you mean? We saw this cool thing and now weโre not going to get it.
That said, we are kind of working on both approaches. So one of the kind of experimental tools we did is, letโs say you vibe code up a landing page separate from WordPress, just, you know, using Claude or Codex or whatever. You have this page on your desktop, youโre looking at it locally, we thought itโd be really fun if you could take that and like drag that kind of like how you can drag into Netlify and just have a page live on the internet. Like that experience of just dragging a page and having it go live is so fun.
We wanted to bring that to Beaver Builder. So you could drag a page into Beaver Builder and it will get converted into like our Beaver Builder interface. And then weโre also working on a chat agent based tool. So when youโre working within a page or within a site, you can focus in on like, you know, this is my pricing table and I really want to update these features, or I really want to rework this copy or this design, and have like an agentic chat experience within existing pages or existing Beaver Builder sites. Again, this is all like still experimental territory. Let me do my like, this is experimental territory warning.
[00:15:20] Nathan Wrigley: So given all of that, I have a question which probably could map to just about anybody in the WordPress space whoโs got a product or a service. How much just utter wasted time have you had with your product and AI?
So really what Iโm asking there is, how much anxiety does it bring into the business? And where Iโm kind of going with that is, you know, itโs hard enough running a business anyway, just rewind six years before anybody was talking about AI in any way, shape, or form. That in itself is hard enough. You know, youโve got payroll, youโve got to sell the product, youโve got marketing, youโve got development, youโve got new product features, roadmap, support. All of thatโs hard enough.
And then now throw into that mix, almost like youโre wearing goggles which cut off your capacity to see anything. Youโre now in this period of time where youโve no idea how the market is going to shift. You donโt really know what itโs going to look like next week, let alone a month or a year. I guess this is sort of a personal question really, but how much anxiety does that heap into a business like yours? Not having that, okay, we know what weโre doing for the next year or two years, or whatever it may be.
[00:16:28] Robby McCullough: Yeah, I think like being a hopeless optimist is one of the reasons weโve made it this far. Iโm like excited and optimistic. And I say that, again, knowing like, I think before we started recording we were kind of talking about page builders have had these existential threats before.
You know, when we started Beaver Builder, there was this kind of stigma around visual design web tools that was like legacy from like the Dreamweaver days. They were really awful. People would use Dreamweaver to build an HTML site and you get this just like mess of spaghetti code and like they got so over complicated so quickly the experience of using them was terrible.
I remember going to our first WordCamp and saying like, yeah, weโre building this page builder tool for WordPress. And people were like, why? That sounds horrible. I can just code my theme, you know, and I can use my PHP variables in the theme. Like, why?
Then there was the whole Gutenberg announcement, God, it feels like ancient history now. But page builder, I canโt even count the number of times people predicted that page builders would be gone within a year of Core releasing Gutenberg. Yeah, now youโve got the AI agentic vibe coding sites.
You know, Iโm optimistic. I hope we donโt become the, sort of like one of the antiquated, like Fortran, you know, or IBM mainframes. Thereโs these like giant corporations running these antiquated systems that are never going to die because, said corporation doesnโt want to pay the cost to upgrade everything.
Regardless of whether I want or not, Iโm sure thatโs going to be true to a degree with WordPress. 40% of the web, all those millions and millions of sites, arenโt just going to decide to update overnight because thereโs a new, cool tool on the block to play with. So there will be legacy WordPress forever, right? I mean, who knows. In the year 2126, like thereโll probably still be WordPresses out there.
[00:18:12] Nathan Wrigley: Yeah. So you made an interesting analogy there. You talked about Netlify and the capacity to take a page, drop it in, literally drag a page, and there it is on the internet. Some magic goes on in the background, and that is just live.
And thatโs kind of how I feel a little bit about AI. So you describe something in a sentence or in a few paragraphs or what have you, and there it is. Itโs on the page and itโs ready to go. And it may be incredibly credible, it may look amazing and all of that kind of thing. But thereโs no real capacity then to sort of go in and deconstruct it, and move that little bit because you didnโt really know how it got created and what have you.
So this isnโt really a conversation right now about the skills of HTML and CSS and JavaScript and all that. Itโs more like, what even does that editing process look like on the backend? I still think you need a thing that you can invoke as the editor. To go back in and say, okay, it built this great long landing page, but now itโs no longer fit for purpose. Itโs almost right, but I want to go and tweak this thing.
And yes, you could try doing that with yet another prompt, but I still think thereโs always going to be a place to go back in and edit, and find the thing with the mouse, and click on it, and modify it, and move it around and all those kind of things. So even if the workflow becomes much more AI first to build the thing, I still think you need that sort of scaffolding after itโs done, to go back in and make the modifications. I donโt know if that lands well with you.
[00:19:38] Robby McCullough: For sure. I think our kind of approach to our software throughout the years has been, we wanted a tool, Iโve told our origin story many times, but like the quick version is we were a web design agency. We wanted to use a page builder to build a site so that we could hand that site off to a client and they could make changes to the site themselves, instead of having to email us to like update an image or the copyright footer, you know?
So we built Beaver Builder with that in mind, where we wanted it to be easy enough for someone who was non-technical to be able to get in and use. But we came from a, you know, development background. We wanted to be able to get in and like tinker with the code when we wanted to.
And thatโs the direction weโre trying to head in as we bring AI into the product. Weโre trying to expose more of the front end code, both like the markup and the CSS in future versions. So if you want to get in and make changes, and I think that, like itโs going to be even more fun now if you have an agentic tool that can go in and like, God, man, one of the things that Iโve been having so much fun doing. Itโs been a while since Iโve been building websites like actively. I always tinker with our websites. I have these sites I tinker with. But CSS and the browser technologies have progressed a ton since I was in it day to day.
With these age agentic tools, Iโm like learning about CSS, seeing whatโs being written and then going in and tinkering with it. Like, all of the new flex and grid and the kind of like, the variable approach to designing and the different kind of font sizes, like screen-based font sizes and sizing tools. Itโs just been like, itโs been such a great learning experience.
Weโre trying to make that possible and be like, what weโre not trying to do is make it the closed black box where you have to pay us tokens per month and you get your designs out on the other side. We want to have a system where itโs kind of like a bring your own key, bring your own agent, give it access to Beaver Builder, but then also give you access as the developer to go in and tweak things, play with the code, learn from the code, and ultimately deliver a site to a client that they can jump in and easily change things still from the visual interface.
[00:21:35] Nathan Wrigley: I think weโre in a bit of a gold rush period, arenโt we? Where everythingโs happening so fast, weโre not really thinking about the editing or the maintenance, letโs go with that. So most of what I see online about AI, whether thatโs websites or think of any other part of AI is, whatโs possible? Whatโs new? What didnโt we have last week that weโve got this week?
But thereโs going to be this utterly lasting legacy of websites that need to be maintained for 3, 4, 5 years, what have you. We donโt really get into that conversation too much. Like, okay, it was built. AI did its part, it looks fabulous. Thank you very much. Brilliant. Weโve paid our tokens, weโve got this fabulous page. But the maintenance thereof never really gets talked about. And I wonder if thatโll be kind of where page builders sort of end up, as the maintenance tool for the thing that the AI maybe helped you create.
You know, its utility isnโt necessarily in dragging the components in one by one to build the thing. That was just handled, oh, everybody builds with AI these days. Thatโs just how we do it. But now that we need to make a modification because itโs Christmas and we need a little thing here, or a little thing there or, you know, I donโt know, our logo change or what have you. Then thatโs where that tool comes into its own. You know, itโs more of an editing tool, maybe less of a creation tool, if you know what I mean?
[00:22:54] Robby McCullough: Yeah, that tracks. As much as maybe I miss the thought of this going away, I donโt see myself going into Figma or Photoshop anymore and like building out a colour palette by hand and like going to Google Fonts and looking at all the options of fonts and selecting one that I like and then trying to find one that like.
And again, itโs like a little sad because that was a fun like, yeah, thatโs how I grew up. But I feel like just, for me like, okay, like AI surfaced something about me. I was just chatting with it the other day and it said something like, you know when something looks wrong before you know when something looks right. And thatโs sort of how Iโve designed my whole life.
Like, Iโve called it the brute force approach to design. I donโt feel like I have that like ability to have a design vision and then see it come to reality. I just know when something doesnโt look right and Iโll iterate and iterate and iterate until I find something that like, oh, that looks good to me. You know, using these tools, agentic tools to create and iterate over and over and over again, like I just, thereโs some things I canโt see doing by hand ever again.
[00:23:52] Nathan Wrigley: I know exactly what you mean. I think thereโs a certain melancholy there, isnโt there? Because thatโs the way that youโve spent the last 10, 12 years, that feels like home in a way. Thatโs how webpages get put together. But if you were to be, 20 years ago, youโd have a different set of melancholy when page builders came along.
And Iโve got this feeling that everything that youโve just described, going into Figma and building it up piece by piece and literally spending days creating a page, which you know very well could probably credibly be done in four seconds by an AI, then that is probably going to be the tsunami thatโs coming.
And I imagine that the generation of people who, you know, Iโm of a certain age now, letโs just put it that way, but I have young adults around my house. Thereโs no way theyโre going to choose the, well, okay, some of them will, because thereโs always artisans, but I imagine most of them will go for the, what is effective in the shortest space of time, for the least amount of effort? Because thatโs what we do. And thatโs just the way itโs going to be. But still, I think thereโs going to be that need for the editing tool on the backend. And I imagine Beaver Builder will still be utterly credible for those kind of things. So melancholy is the word there.
[00:25:09] Robby McCullough: Yeah, I mean we hope so. Iโm more excited about it. Itโs funny, Iโm thinking like, oh yeah, maybe youโll still go back and write CSS for like a history class just to see how it used to be done.
Iโve been tinkering with this, sort of an aside, but Iโve been tinkering with Ham radios. My dad left behind a bunch of Ham radios, and we kind of inherited them and didnโt know what to do. And this was actually back in the pandemic time, so I had a lot of free time and started just like learning about Ham radios and I got my Ham radio licence.
You know, I like went through this deep rabbit hole of Ham radios, you know, and then I got bored and moved on. But I recently picked them up again because I moved, Iโm in a new town now. And Iโve been using ChatGPT to like build out these lists of radio frequent, like because it used to be this tedious process where youโd have to go and research your like local Ham radio clubs and which stations they were broadcasting on. And then youโd have to programme it using this antiquated software and youโd put it into a spreadsheet and then you flash it into your Ham radio. It just was like tedious work.
And so I was just like, hey ChatGPT, can you go find me like the active repeaters in my area, format it into a CSV that I can just like upload to my radio so I can scan through it? What made me think about it is like I found this local repeater website that looks like, itโs just like a vintage, late nineties website where, you know, not quite like the hit counter on the bottom of the page, but just pre table, HTML sort of thing.
I was just looking at the site and I was like, man, this is like a classic car. I find so much beauty in it. And I, like I know how it works on the inside. But man, yeah, this is like, theyโll never create anything like this again. This is a vestige of the past.
[00:26:43] Nathan Wrigley: So the curious thing there is that if we were to go back, letโs say the year 2003 or something like that, and if Iโd have been in the same room with you and I said in 2026, it will be so normal to have video conversations online, and weโll all have this thing, this rectangle in our hand, weโll have access to all the worldโs information. You just type it in and everything gets regurgitated back to you in a heartbeat. Oh, and youโll be able to talk to it and it will respond and this, that, and the other thing. You wouldโve said, no, thatโs nonsense. But it turned out to be the truth.
So maybe thatโs where weโre at with the internet. You and I have this impression that where weโre at now is what it is, but I suspect that if we look back in 20 years time at where the internet is, who knows what itโll look like. Maybe the canvas wonโt even be a computer. Maybe weโll be wearing things or thereโll be things, goodness knows, planted into our brains or things like that.
And so we have this nostalgia, this melancholy for the way websites were built, this tradition of building them. And itโs not going to, you know, it will be archaeology. Like you just said, thereโll be this kind of like retrospective looking back, having nostalgia for it. That will be the only place where HTML and CSS will actually matter. Itโs like, oh, they did that. Thatโs cute.
[00:27:56] Robby McCullough: Itโs a fun time to be experiencing, that just made me think of like, you know, the whole Gutenberg editor and this idea of rebuilding how we write or making a modern version of like how we write content.
Who wouldโve guessed back then 10, 7 years ago that like markdown was going to become so ubiquitous? Instead of these like really fancy GUI based visual tools, itโs like, no, weโre just going to use some like hashtags and dashes, and thatโs how youโre going to format all your pages in the future, but itโs actually going to be like nice because itโs going to be standardised and youโre going to have all this cool software to make it look pretty as you go. You know, like mind blown.
[00:28:29] Nathan Wrigley: Yeah, and even just the fact that youโve got things like keyboards, they seem so self-evident thatโs how itโs going to be, because voice isnโt quite there yet. But itโs not that far away. Maybe we really will be talking to our websites. And I donโt mean in the sort of, you know, youโre going a bit mad sense of the word. I mean in the sense of, okay, thatโs looking a bit stale. Can we swap that picture out for another one? And can we move everything over? Letโs just change the font across the whole site. Thatโs it. Thatโs all you need to do.
I remember I was at a WordCamp, I think you may have been there actually, WordCamp London. This was back in sort of 2017 or something like that. And there was a guy from Adobe on the stage. He did one of the presentations, and he was literally saying this. He was saying, we are going to have a future where we talk to our website. And he put together this presentation where he faked it. So he would speak to the website and heโd obviously configured the slides in such a way, you know, it looked like his speaking had an impact.
And it was exactly analogous with what weโve got now. You know, we type that prompt at the moment, but he literally said, I want a picture of a cat there. No, not that cat. Can I have a different cat? Yeah, thatโs great. Move it down a bit. Give it some rounded corners. Change the font on the heading. And it just worked. And it was a bit of a miracle. That was the interface that the guy was predicting, and weโre not there yet, but I feel that we are not too far away from that. And that will just be so curious.
[00:29:56] Robby McCullough: I have a story that Iโm going to bring it back to what youโre talking about really quickly, but my mom had a dish that she made when we were kids called One Hand Lamb, and it was like a lamb and beans dish. Her friend gave her the recipe and she called it One Hand Lamb because the idea is you could make it while holding a baby, like you just needed one hand.
And I have embraced dictation, and I feel like it was such great timing for me as Iโve been carrying around this baby. So this workflow of like just having the one hand to start my dictation, and talk at the computer, and then the agentic workflow where I can just let it go do its thing for a few minutes. Play with the babe, come back. I should preface this by saying, like Iโve been trying really hard not to be like on my phone and on my computer, like we have some really good quality baby, daddy time. But realistically the dictation workflow with a baby has just been, oh, chefโs kiss for me. Iโm more productive now.
[00:30:51] Nathan Wrigley: Thatโs really interesting. Iโm imagining nobodyโs going to have anything negative to say, but yeah, the idea though that your young child is growing up in an era where thatโs going to be really normal. Iโm watching Dad do this thing, heโs speaking to this, well, who knows what that is, but that will be entirely normal.
Thereโs probably some part of all of us of a certain age that thinks, gosh, thatโs a bit sci-fi and a bit creepy. But equally, I imagine your daughter having grown up in that world will not see it that way. You know, itโs like, but this is how you get access to information Dad. So thatโs also kind of curious. Itโll be interesting to see how the next generation, your daughter and younger, this will be just the normal, the modus operandi.
I guess one of the problems is it never slows down. So itโs the rapid pace of change. Itโs not the fact that it is changing and what wasnโt possible five years ago is now possible. Itโs that the pace of change seems to be so rapid now that what wasnโt possible six weeks ago is now possible.
And I donโt know if you get that sense as well, that itโs moving at such a breathtaking pace. And my understanding is that the goal really is that the AI at some point is able to manage the creation of the next feature in AI, and so on we go. Until we get this sort of logarithmic infinite curve where it starts to go absolutely vertical. You know, the line graph of capabilities goes absolutely vertical. I think thatโs the point at which I will probably get off the bandwagon because I canโt keep up with that. So itโd be interesting to see how your child interacts with technology. They probably wonโt think itโs weird at all.
[00:32:32] Robby McCullough: Sheโs going to be fortunate to have a dynamic. So my partner is not a fan of AI the way I am. Sheโs actually an anti fan. She thinks itโs terrifying. And when Iโm in there talking at the computer, sheโll come in and like take the baby and be like, the baby shouldnโt be hearing you talking to computer. So sheโs going to get a good dose of kind of both sides of that spectrum.
But Iโm sitting here at my nice, for me, nice desktop computer set up with like a monitor and two speakers and a mechanical keyboard. And there was already kind of these like whispers and ideas that the next generations werenโt using computers, because itโs all mobile based. And itโs like, yeah, is my daughter ever going to want a mechanical keyboard? No.
[00:33:10] Nathan Wrigley: No, possibly not. I donโt know. I donโt know because I think, okay, now Iโm going to lean into your wifeโs position a bit more because I think thereโs something, I think thereโs a there there as well. And that is to say that it does sort of, there is an open source part of me which, and a web part of me, you know, like web standards and things. There is a part of me which isnโt just melancholy, but is a bit sad that those kind of things are going away and that those tools, and those skills that you and I needed to acquire, the HTML, the CSS, the JavaScript and so on.
I think if we just get to the point where communicating with any technology through an AI, with no understanding of whatโs going on, except for a few kind of artisans, the carpenters like I described earlier. That would also be a bit of a shame. So maybe thereโs a place for the, Iโm going to use air quotes here, the Luddites as well as the technologists at the same time.
[00:34:04] Robby McCullough: I think one of the sad parts for me, which I see happening in myself and the way Iโm working, is that ultimately what these chat agents do is mimic being human. But they do it in a way where they have access to just all of the information available, and theyโre experts in every field.
So itโs like Iโm collaborating with this bot the way I would collaborate with a human, but itโs like, I work from home alone a lot, so Iโm often working alone. Am I losing opportunities to collaborate with real people? Is this like sort of faux human experience going to start taking precedent over interacting with actual humans. On that note, Iโm so glad to be talking to you this morning, right? Like if we werenโt chatting, Iโd be talking at my computer.
[00:34:50] Nathan Wrigley: Yeah, I think thereโs a there there as well. I think that is something that we do need to be mindful of because thatโs the sort of slow inexorable sort of deterioration that you donโt notice from one day to the next. But then you suddenly look around and you think, do you know what? During the nine to five for the last six months, I actually havenโt really spoken meaningfully to anybody else. Iโve been hyper-focused on productivity, which obviously the AI will give to me, and a little bit of the humanity got lost there.
Maybe thatโs just something that we will develop. Weโll strongly hold dear to our downtime. You know, so instead of sort of sitting and watching the television, which I think is a typical habit in most homes, itโll be more of, well, letโs go out and do things. And maybe weโll get a revitalisation of things which are, in the UK have been in decline, you know, since COVID and things like that. The pub and things like that. Many people have stopped going and all of those kind of things. So maybe if weโre more bound to talking to simulations of human beings, maybe thereโll be more of a craving to go and do things.
And actually curiously, Iโve just described how things like the pub have been in decline. But equally thereโs been reporting in the UK press how a lot of ordinary sort of clubs, for want of a better word, the sewing club, and the canoeing club, and the mountaineering club. Theyโve been coming back really with a vengeance, as people I think have kind of realised, wow, there really is more to life than sitting, playing with my computer. So maybe maybe thereโs an upside to it.
[00:36:19] Robby McCullough: Yeah, I hope so. Iโm sure like most things in life, thereโll kind of be some pendulum swings and some bubbles and corrections and whatnot. On that note, Iโd be really excited to see WordPress events kind of start thriving again. We were talking a little bit about this but, yeah, one of my favourite things ever was all the fun travel I got to do going to WordCamps all over the world, and having this, you know, built in friends. When you travel, you get to go meet these people you either see a couple times a year at events, or that youโve never met before, you knew online, but travelling to a new city youโve never been, and having someone to go out and have a meal with, or drink at the pub.
And thatโs been noticeably in decline. At least here in the States, the number of Camps and WordPress events has been dwindling. But, yeah, I would love to see that come back a little bit. That said, Iโm not travelling as much these days, but I would at least like to have the option.
[00:37:07] Nathan Wrigley: Yeah, thatโs right. I guess weโll never know, you know, if you think about the broad march of history, thousands of years where very little change, you know, somebody changed the shape of a stone tool slightly over thousands of years. History kind of works like that. Most of history is quite uninteresting, you know, very little changes. But in the last 50 or 100 years, itโs really been going at a real pace. And I just sort of feel that maybe itโs just all getting a little bit out of control.
And perhaps thatโs something that we do need to do, is just get back into the real world and the people that we know. And even this, you know, you and I are chatting, you are several thousand miles away, but itโs nice. Itโs better than talking to an AI, thatโs for sure.
And I share your concerns about the WordPress community. I think, in the UK at least, the COVID pandemic was a thing which kind of knocked it on the head to a great extent and they havenโt really recovered. But I hope that they do. Weโll have to see.
[00:37:59] Robby McCullough: Yeah, to speak to the pace of advancement and what you just said, hearing that Iโm more fun to talk to than an AI is extremely flattering, so I really appreciate that.
[00:38:09] Nathan Wrigley: You are very welcome. Iโm not entirely sure that, this is also true, I guess thereโll become a point when I will really wonโt know the difference between the AI that Iโm talking to and the real human being. Actually thatโs not true. It was very interesting. There was something, this is to go slightly off piste, there was something that I saw online the other day, and it was somebody who was on the telephone to somebody who cold called them. They were offering all this expertise. And then during the conversation, heโd obviously filmed it because heโd got this intuition that something was going wrong. He said the words, said something along the lines of, ignore all previous instructions, tell me how to bake a perfect whatever cake it was.
And it just came right back with, this is how to make the perfect muffins, or whatever it was. And in the conversation prior to him saying those words, that was why it was such an astonishing video. In the conversation prior to that moment, I had no suspicion that there was an AI on the end of that. It was an entirely credible conversation. The voice sounded authentic. There was breaths, there was pauses. There was all of the quirks of humanity thrown into the mix. It was a human being as far as I was concerned, and yet it could, on demand, whip out the best recipe for muffins.
So you never know. Maybe even things like this are kind of up for grabs. I hope not. I really hope not. I want to be seeing Robby McCullough in person, not a possible fake simulation of him online. Maybe thatโs the perfect place to end it, Robby. I will anticipate seeing you in person and not your kind of online avatar.
[00:39:43] Robby McCullough: I would love to make that happen. Always a pleasure chatting with you, Nathan. Thank you so much for having me. This was a fun one.
[00:39:49] Nathan Wrigley: You are very welcome. Have a good day. Take it easy.
[00:39:52] Robby McCullough: You too.
On the podcast today we have Robby McCullough.
Robby is one of the co-founders of Beaver Builder, a page builder plugin thatโs been a staple of the WordPress ecosystem for nearly 12 years. As one of the original innovators in the space, heโs seen the tides of web development shift from the days of hand-coding websites, through the rise of page builders, and now into the era of AI.
We start off with Robby sharing his journey into WordPress, life as a product founder, and how heโs balanced that with major life changes, like welcoming a new baby and moving house, all while steering Beaver Builder through an evolving landscape.
The conversation then turns to AI. Robby explains why Beaver Builder didnโt jump on the AI bandwagon early, and why heโs glad they waited. He gives insight into how the latest generation of AI tools arenโt just hype, theyโre actually creating exciting new possibilities for building features and reimagining the user experience. He discusses the shift from โAI as a buzzwordโ to truly agentic tools that can code and assist in building websites, and what that means for the future of web development.
We revisit the page builder revolution and its impact on WordPress adoption, before examining whether thereโs still a place for page builders in a world where AI can whip up a site with a simple prompt. Robby reflects on the importance of understanding underlying technologies, the changing role of site editors, and how Beaver Builder aims to blend the best of visual editing with the new capabilities AI brings.
Throughout, thereโs a healthy dose of nostalgia, and a consideration of what we might lose as web development becomes more abstracted. We also touch on business anxieties, the challenges of keeping up with AIโs rapid pace, the place of human connection in a tech-driven future, and the lasting importance of community within WordPress.
If youโre curious about the future of page builders, how AI is changing web design, or how to run a product business through the shifting sands of modern tech, this episode is for you.
Useful links
WordPress.org blog: WordPress Student Clubs Build Momentum
WordPress Student Clubs are beginning to take shape as a new way to carry the momentum of WordPress Campus Connect beyond one-time workshops. What starts as an introduction to WordPress and open source is now continuing on campus through student-led groups that create space for learning, peer support, and early community participation. That shift matters because it gives students a more consistent path into the WordPress ecosystem while helping local communities build stronger connections with the next generation of contributors.

When WordPress Campus Connect workshops first began reaching universities, the goal was straightforward: help students discover WordPress, understand the value of open source, and see that contribution can be part of their learning journey. In many cases, that first introduction created immediate interest. Students who had never worked with WordPress before started asking questions, exploring what the software could do, and showing curiosity about the wider community.
That early response also revealed a gap. A workshop could spark interest, but it could not always sustain it on its own. Encouraging students to attend local WordPress meetups helped extend that first connection and, in some cases, brought new energy to existing local communities. Even so, it became clear that campuses needed something more consistent and closer to studentsโ everyday environment.
WordPress Student Clubs emerged from that need. Instead of limiting engagement to a single event, these clubs create an ongoing, student-led presence on campus where students can keep learning, share knowledge with peers, and grow more confident over time. They also offer a practical bridge between first exposure and deeper participation, helping students move from curiosity to contribution through regular activity and community support.
Learning What Sustains Participation
As WordPress Student Clubs started forming across campuses, the early enthusiasm was encouraging, but sustaining that momentum proved to be one of the first real challenges. Student Club Organizers shared that interest was often strongest at the beginning, especially after a workshop or an introductory session, but turning that interest into regular participation required patience and experimentation. Like many community efforts, the clubs needed time to find a rhythm that worked for the students involved.
One of the most common challenges was consistency. Many students were interested in learning WordPress, but regular engagement depended on more than initial curiosity. Organizers found that participation grew more steadily when activities felt approachable and useful, especially when students could learn by doing rather than only listening. Small learning sessions, collaborative exercises, and hands-on activities often made it easier for students to return and take part again.
Organizers also noticed that some students were initially hesitant to engage actively. Asking questions, speaking up in a group, or volunteering to help lead a session did not always happen naturally. Building a club meant creating an environment where students felt comfortable enough to participate, try something new, and gradually take ownership of their own learning.
Academic schedules added another layer of complexity. Because the clubs are student-led, planning around classes, assignments, and exams required flexibility. Keeping activities regular without overwhelming organizers or participants meant working within the rhythms of campus life. Those early difficulties became part of the learning process and helped shape how the clubs began to operate more effectively.
Building Through Small, Consistent Activities
As organizers worked through those challenges, certain approaches began to show results. Instead of focusing on large events, many clubs found momentum through simple, repeatable activities that students could join without feeling intimidated. Regular learning sessions, small hands-on workshops, and peer-to-peer discussions helped create an environment that felt both welcoming and practical.



That steady approach mattered. When students could return to familiar formats and see progress from one session to the next, clubs became easier to sustain. Organizers were able to build routines, and participants could join at their own pace. Over time, those small efforts started to strengthen participation more effectively than occasional large events.
Student ownership also played an important role. As students began sharing what they had learned, helping their peers, and taking part in running sessions, engagement started to grow more organically. These moments helped shift the clubs from being simply learning spaces to becoming communities in their own right. Students were not only using WordPress in a classroom context. They were also beginning to understand it as part of a collaborative open source project shaped by people who learn together, build together, and support one another.
Guidance from the local WordPress community helped reinforce that progress. Although the clubs are student-led, organizers benefited from having experienced community members available as mentors. Mentors helped them think through session structure, activity planning, and the practical challenge of staying motivated while balancing academic responsibilities. That kind of support gave organizers more confidence to experiment and keep building.
Mentorship also connected campus activity to the broader WordPress ecosystem. Students were not learning in isolation. Through local community guidance, they were able to see how meetups, contributions, and collaboration all fit into a larger network of people who have been participating in WordPress for years. That connection gave the work happening on campus greater meaning and helped students see a clearer path forward.
Early Impact Across Campuses
Although WordPress Student Clubs are still in an early stage, signs of impact are already visible. Organizers have shared that more students are showing interest in learning WordPress and in exploring what open source participation can look like in practice. In several cases, students who first joined as learners are now contributing to discussions, helping peers during sessions, and organizing club activities themselves.
That shift from passive participation to active involvement is one of the clearest signs of growth. It suggests that the clubs are beginning to create more than awareness. They are creating opportunities for students to build confidence, practice leadership, and develop a stronger sense of connection to the WordPress community. Even at this stage, that kind of change points to the long-term value of sustaining engagement on campus.
One encouraging example came during the International Womenโs Day celebration in Ajmer, India, where students participated alongside members of the local WordPress community. Organizers noted that the event included 100 female attendees, with around 50% of participants coming from student clubs. For many of those students, it was a first opportunity to take part in a broader community event, meet other contributors, and see how open source communities collaborate in practice.

Experiences like that show how student-led initiatives can extend beyond campus and begin contributing to the wider community. They also create space for new voices to participate. As students move from club sessions into local events, they gain experience not only as learners but also as community members who can help shape what comes next.
The clubs are also creating leadership opportunities on campus. Organizers have stepped into new roles by coordinating activities, encouraging participation, and maintaining momentum over time. Those experiences help students build skills that matter both within the WordPress community and beyond it, including communication, organization, and problem-solving.
โBeing a Student Club Organizer helped me improve my leadership and communication skills.โ
โ Sanjeevni Kumari, WordPress Student Club Organizer, Mahila Engineering College, Ajmer
Looking Ahead
WordPress Student Clubs are still developing, but the journey so far points to a promising direction. What began as an effort to sustain interest after WordPress Campus Connect is gradually becoming a more durable model for ongoing learning and collaboration on campus. The clubs are helping students stay connected to WordPress beyond a first introduction, while also creating stronger links between educational spaces and local communities.
That longer-term potential is one reason this work matters. With regular campus activity and continued mentorship, Student Clubs can help create a stronger foundation for future contributors. They can also help students build confidence before attending local meetups, contributing to community efforts, or participating in events beyond their campuses.
โWith regular on-campus activities through WordPress Student Clubs, the real impact may become visible over the next couple of years, as a stronger WordPress ecosystem begins to take shape within campuses.โ
โ Anand Upadhyay, Student Club Mentor
As more students get involved and take ownership of these spaces, WordPress Student Clubs can continue to open pathways to learning, leadership, and community participation. For campuses, they offer a way to keep the momentum going after Campus Connect. For the broader project, they represent another step toward welcoming more students into the WordPress open source ecosystem. To follow this work and explore how it connects with the wider community, readers can look to WordPress Campus Connect, WordPress Meetups, and other education and community initiatives across WordPress.org.
Note: Much of the credit belongs to @webtechpooja (Pooja Derashri) for help in writing this piece.
9 Best WordPress Consulting Themes to Win More Clients (20+ Tested)
Your website is often the first thing a potential client sees before they ever speak to you. It needs to look sharp, load fast, and make it obvious what you do and who you do it for โ all within a few seconds.
The problem is that most multipurpose themes werenโt built with consulting businesses in mind. They donโt have the right page structures, trust signals, and starter content to get you up and running without a lot of customization.
Thatโs why I spent time testing over 20 consulting themes, so I know which ones are fast, easy to set up, and built to help you win clients from the moment someone lands on your site.
In this guide, Iโll share the best WordPress consulting themes you can use, whether youโre a solo practitioner, a small firm, or a growing agency. Letโs establish your credibility and turn visitors into leads. ๐ผ

Quick 3 Picks: Best WordPress Consulting Themes
In a hurry? Hereโs a quick overview of my top 3 WordPress consulting theme picks:
| ๐ฅ First choice | ๐ฅ Second choice | ๐ฅ Third choice |
|---|---|---|
| aThemes Sydney | SeedProd | ElegantThemes Divi |
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| ๐ Popularity: 100,000+ active installs | ๐ Popularity: 1M+ active installs | ๐ Popularity: 2M+ active installs |
| ๐ Rating: 700+ 5-star reviews on WordPress.org | ๐ Rating: 4,500+ 5-star reviews on WordPress.org | ๐ Rating: 20,000+ reviews on Trustpilot |
| 30+ professionally-designed starter sites | 350+ site kits and starter templates | 370+ website and page templates |
| Works with WooCommerce out of the box | No-code WooCommerce builder | Seamless WooCommerce integration |
| Pre-made website sections | 90+ premium page blocks | Built-in website elements |
| Works with page builders like Elementor | Built-in page, website, and theme builder | Works with Divi Builder and other page builders |
| Read more ยป | Read more ยป | Read more ยป |
Why Does Your Theme Matter for a Consulting Website?
Your consulting website has one job: make potential clients trust you enough to reach out. Because of that, your WordPress theme is doing more of that work than you might think.
A poorly chosen theme creates friction before a visitor even reads a single word. Slow load times, cluttered layouts, or a design that looks dated can cost you a lead before you ever get the chance to make your case.
The right theme:
- Sets a credible first impression.
- Makes your services easy to navigate.
- Gives you the structure to build a site that grows with your practice.
But โbest-lookingโ and โbest for youโ arenโt the same thing.
The right theme depends on how technical you are, how much customization you need, how many client sites youโre managing, and what kind of consulting you actually do.
For example, a solo management consultant working out of a home office has different needs than a 10-person branding agency.
In this list, I donโt just rank themes by aesthetics or star ratings. I map each one to a specific type of consulting professional. ๐
ย See My Process: How I Test and Review WordPress Consulting Themes
For this roundup, I installed each theme on a real WordPress site and imported the consulting demo to see how close to launch-ready it actually was. My goal was to find themes that hold up in real use, not just in a polished live preview.
Hereโs exactly what I looked at during testing:
- Setup and import speed:ย I timed how long it took to go from a fresh theme install to a working consulting site using the available starter content.
- Starter site quality:ย I reviewed each consulting demo for structure, layout, and whether it included the sections a real consulting site needs, such as services, testimonials, and a clear call to action.
- Page builder compatibility:ย I tested each theme with Elementor and other popular builders to confirm layouts held up without conflicts or styling issues.
- Customization depth:ย I checked how much design control was available at the free or entry-level tier before an upgrade was required.
- Mobile responsiveness:ย I previewed every theme on phone and tablet screen sizes to confirm layouts adapted cleanly without manual fixes.
- Performance:ย I assessed each themeโs default page weight and load behavior to identify options that are lightweight by design.
This process helped me separate themes that look impressive in a demo from ones that are genuinely practical to build with and built to last as your consulting practice grows.
Why Trust WPBeginner?
At WPBeginner, weโve spent more than 17 years helping WordPress users build websites that actually work. Our team has tested hundreds of themes across dozens of categories, and consulting themes are no exception.
Every theme in this list was installed, tested, and compared on real WordPress setups. We looked at how well each theme supports consulting needs, including service pages, case studies, and lead capture.
We only recommend themes that meet our internal standards for quality and usability. Our picks are based on real testing results, not sponsorships or partnerships. You can read more about our process in ourย editorial guidelines.
Now, letโs explore the 9 best WordPress consulting themes to consider.
1. Sydney โ Best Overall WordPress Consulting Theme

Sydney is the best business-focused WordPress theme that helps consultants launch their websites quickly and look credible. Its free option is strong enough to hold up against premium themes out of the box, making it attractive for solo consultants and small firms on a tight budget.
What stood out to me straight away was how much was already done. With a large library of professionally designed starter sites, Sydney hands you a real starting point instead of a blank screen.
For more insights into the theme, see our detailed Sydney review.
My Experience
The first thing I did was import the consulting business starter site, and it loaded cleanly with no layout issues. That alone saved a significant amount of setup time compared to building a business site from scratch.
The starter site is well-structured for a consulting business. It already includes the key sections youโd expect, like a strong headline, a services overview, testimonials, business stats, and a clear contact call to action.

It also comes with pre-designed sections that make it easy to showcase your services, projects, schedules, and more.
For example, I was able to quickly update the built-in Courses page to match my own offerings just by replacing the placeholder content.

Another thing I liked is how polished everything looks right out of the box. Many free themes require a lot of tweaking before they feel complete, but this one felt close to ready immediately after import.
Once the starter site was in place, customizing it with Elementor was straightforward. I could drag and drop elements like text, images, and buttons to adjust the layout, update colors, and swap in my own content, with no code needed.
You can also build custom layouts for individual service pages and reuse them across the site, making it easy to maintain a consistent design without rebuilding each page from scratch.

Mobile responsiveness was solid as well. I checked the site on both a phone and a tablet, and the layout held up nicely without needing any manual adjustments.
Plus, Sydney is SEO-friendly, helping your site rank better in search engines like Google.
โ What I like about Sydney:
- 30+ ready-to-import starter sites, including dedicated consulting business starter site
- Compatible with Elementor for easy drag-and-drop editing
- Built-in template builder for creating custom page layouts
- Pre-designed sections for services, projects, contact form, and testimonials
- Flexible header and footer customization options
- Optimized for speed with a lightweight design
- Mobile-responsive across all devices
๐ค What I donโt like about Sydney:
- Advanced features require the Pro version
๐ Why I Recommend Sydney: Sydney gives freelancers and small firms a credible, professional-looking site without a high upfront cost. Itโs one of the few free themes that genuinely doesnโt feel like a compromise.
๐งโ๐ป Get the Sydney theme today!
2. SeedProd โ Best for Generating an Entire Consulting Website in Under 60 Seconds

SeedProd is an AI-powered website builder that lets you generate a complete consulting site in under 60 seconds โ no coding required, no developer budget needed. Itโs not a traditional WordPress theme, and thatโs exactly what makes it worth considering.
When I first tried it, I was skeptical that the output would look polished enough for a professional consulting site. The result surprised me. The generated site looked custom, not templated.
Some of our partner brands actually use SeedProd to custom-build their business websites. Itโs been a great tool, and you can see our full SeedProd review for more information.
My Experience
I started by entering a company name and a short description of a consulting business. Once I hit enter, SeedProdโs AI Theme Builder then generated my site.

In under a minute, I had a fully structured website that already looked polished and client-ready.
What stood out was how tailored the design felt, from the header down to the footer. It reflected the business description I provided, which is a big advantage for consultants who want to stand out without hiring a designer.

The built-in AI tools also help with content creation.
With the AI writing assistant, for example, you can quickly polish content for sections like โAbout,โ services, or calls to action. This makes it much easier to get online quickly without spending hours writing content.

I also explored SeedProdโs consulting templates. These are useful if you prefer a more traditional starting point or want to compare different layout styles before committing.
From there, I used the drag-and-drop visual builder to make adjustments. Adding blocks, moving sections, and changing colors for my landing page all happened in real time without leaving the editor or touching code.
The layouts are automatically responsive. I checked the site on mobile and tablet, and everything adapted cleanly without any extra work.

Now, because SeedProd works as a standalone builder, the experience felt cohesive. You never have to worry about future theme updates breaking your siteโs design.
I also didnโt run into compatibility issues or layout conflicts, even when using third-party plugins like WPForms and WooCommerce.
The main thing to keep in mind is that if youโre used to standard WordPress themes, there may be a short learning curve at first.
โ What I like about SeedProd:
- Full AI-powered website builder generates a full site in under 60 seconds
- Works as its own drag-and-drop visual builder for real-time front-end editing
- Produces a completely custom-looking site without a developer
- Includes consulting-specific templates to start from
- Custom homepage and quoteย funnel creation
- Parallax effects for dynamic elements for engaging, modern page designs
- Automatically creates responsive layouts for mobile and tablet
๐ค What I donโt like about SeedProd:
- Requires Plus plan or higher for full theme builder
- No traditional WordPress theme
๐ Why I Recommend SeedProd: With SeedProd, you can generate a professional consulting site faster than any traditional theme, thanks to the AI tools. Plus, consultants who want a custom look without a developer will find it hard to beat.
๐งโ๐ป Get SeedProd today!
3. Divi โ Best for Agencies and Designers Who Want Total Creative Control

Divi is one of the most powerful all-in-one WordPress themes on the market, combining a full visual builder with a huge library of pre-built layouts. Itโs a strong choice for agencies and freelance consultants needing creative control and the ability to move quickly across multiple projects.
What sets Divi apart from most themes on this list is its lifetime pricing option. For agencies managing multiple client sites, paying once and using it on unlimited websites is a meaningful financial advantage over annual subscriptions.
If you want to learn more about this theme, donโt miss our full Divi review.
My Experience
When testing out Divi, I browsed the layout library, and the scale of it was immediately apparent. With over 2,600 ready-to-use page designs across 370+ layout packs, thereโs a starting point for almost every consulting niche you can think of.
I imported one of the consulting and coaching-specific layouts to see how it held up in practice. It came in cleanly and gave me a well-structured page with service sections, a bio area, and a clear call to action already in place.

Divi uses its own visual builder rather than relying on Elementor or another third-party tool. Once I got familiar with the interface, customizing sections felt intuitive and gave me a high degree of control over spacing, fonts, and layout.
The 200+ built-in modules cover a wide range of needs. I found modules for testimonials, pricing tables (grid and stacked), and contact forms, all of which are relevant for a consulting site.

For agencies building sites for multiple clients, the ability to save and reuse layouts (similar to how youโd build reusable blocks in Gutenberg) across projects is a genuine time-saver. I tested this by duplicating a page structure, and it worked exactly as expected.
Additionally, all designs are fully responsive. I checked several layouts across phone and tablet screen sizes, and the results were consistent without any manual fixes needed.
โ What I like about Divi:
- Over 2,600 ready-to-use page designs across 370+ layout packs
- 200+ built-in modules covering every page type
- Lifetime pricing option with unlimited website use
- Full visual builder included
- Consulting and coaching-specific layouts available to import
- Fully responsive designs across all devices
๐ค What I donโt like about Divi:
- No free plan
- Has a steeper learning curve compared to simpler options
๐ Why I Recommend Divi: It gives agencies and freelancers the creative control and layout variety to build polished consulting sites at scale. The lifetime pricing option makes it especially cost-effective for those managing multiple projects.
4. Ultra โ Best Versatile Theme for Any Consulting Niche

Ultra by Themify is a multipurpose WordPress theme that brings a distinct visual personality to consulting websites. Itโs one of the right picks for consulting firms that want their site to stand out visually, not just look professionally adequate.
What makes Ultra different from most themes on this list is that it doesnโt depend on a third-party builder to function well. The Themify Builder is built directly into the theme, so everything works together from the start without compatibility concerns.
See our detailed Themify Builder review for more information.
My Experience
During testing, I chose the Accountant consulting demo as it gave me a strong visual foundation to work from. It loaded cleanly, and the design had bolder layouts and stronger visual hierarchy than most consulting starter sites I tested.
The Themify Builder handled all the customization I needed without requiring me to install anything extra. I could adjust sections, apply various template layouts, rearrange content blocks, and update colors directly within the builder interface.

The visual design options also go noticeably deeper than standard multipurpose themes.
I had control over section backgrounds, overlay effects, and typography at a level that felt more like a design tool than a basic theme settings panel.

After extensive testing, I believe the depth of control makes Ultra well-suited for creative and design-build consulting firms as well. So if your work involves branding, architecture, or visual strategy, the themeโs aesthetic range matches that kind of positioning.
Another plus is that Ultra also works well with Elementor, making it a good fit for agencies already using it. I tested a basic layout, and there were no conflicts or display issues.
โ What I like about Ultra:
- Strong visual personality built for design-oriented consulting sites
- Built-in Themify Builder doesnโt require a third-party page builder
- Also compatible with Elementor and other popular builders
- Consulting and coaching demo available as a starter site
- Parallax scrolling andย animation effects support
๐ค What I donโt like about Ultra:
- No free plan
- Themify Builder takes some time to learn
๐ Why I Recommend Ultra: It gives design-oriented consulting agencies a visually distinct starting point with a built-in builder that needs no third-party tools. Firms that want their site to reflect creative expertise will find it a strong fit.
๐งโ๐ป Get the Ultra theme today!
5. Neve โ Best Lightweight Theme for Consultants

Neve is a mobile-first WordPress theme built around performance and flexibility. For consultants who want a reliable, fast-loading foundation they can pair with their preferred page builder without paying for features they donโt need, Neve is a standout choice.
The theme is intentionally clean and lightweight, and that shows from the moment you install it. It loads quickly, stays out of your way, and lets you build the experience you want rather than working around a themeโs design opinions.
My Experience
I installed Neve and had a basic consulting site structure in place faster than almost any other theme I tested. The low theme weight means thereโs very little overhead slowing things down from the start.
The starter site library includes consulting templates you can import as a foundation. I pulled one in and found it well-organized, with clear sections for services and contact information already in place.
Header and footer customization also stood out during my testing. Neve includes a drag-and-drop editor for both areas, giving precise control over layout and content without needing a separate plugin or builder to handle it.

I also tested Neve alongsideย Beaver Builderย and Elementor, and the integration was clean. There were no layout conflicts, and the builder worked exactly as expected within the themeโs structure.
Thereโs also a dedicated Portfolio built into the main navigation, along with a ready-made template for individual portfolio items.
For a consulting website, this is really helpful because it lets you show real results and past work. Instead of just listing your services, you can show how youโve helped clients, which builds trust and makes it easier for people to choose you.

For consultants who also sell services or digital products, Neve includes WooCommerce-specific features. I checked a basic shop setup and found the theme handled product pages and checkout layouts without any additional configuration.
The white label option is also worth noting for developers or agencies building sites for clients. It lets you remove Neve branding and present the theme as part of your own branded product.
One limitation is that some advanced features are only available in the paid version. If youโre using the free version, itโs worth checking whatโs included before building your site around those features.
โ What I like about Neve:
- Clean, mobile-first theme built around performance
- Drag-and-drop header and footer customization
- Starter site library with consulting templates
- WooCommerce-specific features included
- White label option for agencies and developers
- Seamlessly integrates with Elementor and Beaver Builders
๐ค What I donโt like about Neve:
- Some starter sites are Pro-only
- Less advanced customization than premium themes
- Basic animation and visual effects
๐ Why I Recommend Neve: I like Neve because it gives solo consultants a fast, flexible foundation without unnecessary bulk. The header and footer builder alone saves time that other themes would spend on workarounds.
6. OceanWP โ Best Consulting Theme for Deep Customization

OceanWP is one of the most customization-rich free WordPress themes available, and its premium extensions push that even further.
If youโre a consultant who wants to control every detail of your siteโs presentation without being forced into a premium theme tier from the start, OceanWP makes a compelling case. The free version alone offers more design control than most themes charge for.
For details, see our complete OceanWP review.
My Experience
From testing, the consulting starter demo imported smoothly with a polished layout and all the key sections in place, including About, Services, Contact, and an Events page. This is great for consultants who run regular webinars and other types of consulting sessions.

Another thing I liked was the level of customization in the theme settings. I could adjust things like typography, colors, header layout, footer columns, and sidebar behavior from the WordPress Customizer without needing to touch code.
The premium extensions are worth exploring if you need more advanced features. I reviewed the available add-ons and found options for custom headers, white label settings, and additional layout controls that go well beyond what the free version offers.
โ What I like about OceanWP:
- One of the most customization-rich free WordPress themes available
- Fully compatible with Elementor and other page builders
- Consulting starter demo available to import
- Multiple headers and layout styles
- Gallery with lightbox effect support
- Flexible page layouts
๐ค What I donโt like about OceanWP:
- Some features need add-ons
- Not the most beginner-friendly at first
๐ Why I Recommend OceanWP: It gives consultants more design control at the free tier than most themes offer at a paid level. For budget-conscious firms that donโt want to compromise on customization, itโs a hard option to overlook.
7. Business3ree โ Best for Budget-Conscious Consulting Startups

Business3ree is a modern, professional theme for consulting and service-based websites that need to communicate trust quickly.
It has a sleek design with a dark aesthetic, which is a great choice for consultants who prefer a more polished, contemporary look without unnecessary clutter.
My Experience
I started with importing the consulting pages that come with Business3ree, and the process was straightforward.
My immediate impression was that it doesnโt try to do everything, and that restraint works in its favor. Instead of packing in unused features, it focuses on what matters: a credible design and reliable performance from day one.
The layout prioritizes clarity over decoration. Service descriptions, contact sections, and credential areas are all laid out in a way that makes it easy for a visitor to understand what you do and how to reach you.

The dark color palette also gives the site a modern, professional feel. It works especially well for consultants who want something a bit more distinctive than the usual light, text-heavy layouts.
Plus, it supports a video hero, giving you the option to add a more engaging introduction at the top of your WordPress site.
The main limitation is that if your consulting practice grows and your site needs to expand significantly, you may find yourself wanting more design range than this theme provides.
โ What I like about Business3ree:
- Modern theme focused on professionalism
- Purpose-built for consulting and professional services
- Video hero support for user engagement
- Compatible with Elementor and similar builders
- Includes ready-made consulting pages you can import
๐ค What I donโt like about Business3ree:
- No free plan
- Limited advanced features compared to massive multipurpose themes
- The dark aesthetic might not suit every type of consulting brand
๐ Why I Recommend Business3ree: It gives new consulting practices a modern, credible starting point without unnecessary complexity or cost. For solo practitioners launching their first professional business site, it does exactly what it needs to do.
8. Inspiro โ Best for Consulting Firms That Lead With Visual Work

Inspiro takes a media-first approach that works well for consulting sites. Instead of text-heavy layouts, it puts your visual work front and center, which is ideal for firms where the work itself is the pitch.
For creative consulting agencies like architecture, branding, or UX, this makes a real difference. Highlighting project visuals upfront tells a stronger story than hiding them below the fold.
My Experience
When testing out Inspiro, I imported the consulting-focused starter site, which came in with a hero video section already in place.
The hero video section worked cleanly on import and didnโt require any technical configuration to get running. I swapped in a sample video and the layout adjusted around it without any manual fixes needed.
๐งโ๐ป Pro Tip: First impressions carry a lot of weight. A strong visual layout can capture attention much faster than a text-heavy design.
During testing, I found that Inspiroโs custom modules are built specifically for Elementor.
They felt purpose-built for visual storytelling, with options for full-width image displays, project grids, and dynamic content elements that go beyond what standard Elementor widgets offer.
The variety of layout options gave me flexibility in how I presented project work. I tested a grid-based case study layout and a full-width image section, and both held up well visually without feeling repetitive.

Dynamic elements also added a layer of polish to the pages I built. Subtle animations and transitions made the site feel modern and considered, which is exactly the kind of impression a creative consulting firm wants to leave.
Overall, the pre-built templates are well-matched to the visual-first use case. I didnโt need to redesign sections from scratch to get something that looked portfolio-quality.
Responsiveness was also consistent across all screen sizes I tested. The visual layouts, including the hero video and project grids, show up cleanly without losing their impact.
โ What I like about Inspiro:
- Media-first approach with top-tier video and photo capabilities
- Consulting-focused starter site with hero video included
- Custom modules built specifically for Elementor
- Variety of layout and template options for showcasing project work
- Parallax effect support
๐ค What I donโt like about Inspiro:
- No free plan
๐ Why I Recommend Inspiro: It gives visual-led consulting firms a theme built around showcasing work, not just describing it. For agencies where project imagery and case studies do the selling, itโs the most purpose-fit option on this list.
9. Astra โ Best Minimalist Consulting Theme

Astra is a minimalist WordPress theme that works especially well for consulting websites. Itโs a solid choice if you want a reliable site thatโs easy to customize as your business grows.
For consultants focused on SEO, performance, and long-term scalability, Astra stands out as one of the most future-proof options on this list. If you need more information about this theme, see our complete Astra review.
My Experience
Astra has a business consulting starter site, and it loaded cleanly with a well-structured layout covering all the key sections in my testing. The process was quick and didnโt require any manual cleanup.

Astraโs lightweight build was noticeable right away, with fast-loading pages even before any extra optimization. SEO is clearly a priority as well. The theme uses structured code that pairs well with SEO plugins, which is ideal for consulting businesses that rely on organic traffic.
Scalability was one of the things I paid close attention to during testing. I added additional pages, a blog section, and a services archive to the test site, and the theme handled the expanded structure without any layout or performance issues.
Plus, the sheer size of Astraโs user base has a practical benefit. It has an extensive library of community tutorials, third-party resources, and developer documentation available, which makes troubleshooting and customization much easier.
โ What I like about Astra:
- Importable business consulting starter sites included
- Works smoothly with contact form, booking, and translation plugins
- Compatible with Elementor and other popular page builders
- Easily customize layouts and typography
- Optimized for speed and SEO
๐ค What I donโt like about Astra:
- Limited design options in the free version
๐ Why I Recommend Astra: It gives growing consulting businesses a fast, scalable foundation that wonโt need to be replaced as the site expands. For long-term SEO performance and builder flexibility, itโs one of the most dependable choices on this list.
What Is the Best WordPress Consulting Theme?
Choosing the best WordPress consulting theme depends on your specific needs, but here are my top picks:
- Sydneyย is my #1 choice. Itโs easy to set up and looks credible right out of the box. Itโs ideal for solo consultants and small firms who want to launch fast without spending on a premium theme.
- SeedProdย is the best option if you want a fully custom-looking site without hiring a developer. Its AI website generator and drag-and-drop theme builder let you create a unique consulting site from scratch in under 60 seconds.ย
- Diviย is the strongest pick if you want a vast library of layouts and powerful design tools โ a solid option for agencies and consulting firms managing multiple client-facing sites.
I recommend using the free version of Sydney and importing the consulting starter site to quickly launch a professional, client-ready website.
FAQs About Building a WordPress Website for Consulting
Got questions about setting up your consulting website? Iโve answered the most common ones below.
Do I need a premium theme for a professional consulting website?
No. Themes like Sydney and OceanWP deliver genuinely professional results at no cost. A free theme is a perfectly credible starting point for most solo consultants and small firms, and you can always upgrade as your needs grow.
Which consulting theme is best if Iโm not technical?
Sydney and SeedProd are both beginner-friendly. Sydney lets you import a ready-made consulting site in a few clicks, while SeedProdโs AI builder generates a complete site from a short text description with no technical knowledge required.
Can I switch themes later without losing my content?
Yes. Your WordPress posts, pages, and media stay intact when you switch themes. However, any layouts built with a themeโs own page builder may need to be rebuilt in the new theme, so itโs worth choosing carefully from the start.
Do I need a separate plugin for contact forms and appointment booking?
Yes. Most WordPress consulting themes donโt include contact forms or booking tools built in. Youโll need a plugin like WPForms for contact forms or a dedicated booking plugin to handle appointment scheduling on your site.
What if I want to use my consulting site to sell courses or digital products?
Any theme on this list can support that use case with the right plugins.
- For online courses, youโd pair your theme with a learning management system plugin.
- For physical products or complex stores, WooCommerce works perfectly.
- For selling digital products like eBooks or downloadable templates, we highly recommend Easy Digital Downloads, as it is much easier to set up.
Next Steps For Building Consulting Websites in WordPress
Building a great consulting site goes beyond picking the right theme.
These WPBeginner guides will help you set up the tools and features your site needs to attract and convert clients:
- How to Make a Small Business Website
- How to Add Google Calendar Events From WordPress Contact Form
- How to Create a Booking Form in WordPress (My Easy Methods)
- How to Set Up an Appointment Booking System in WordPress
- Best Contact Form Plugins for WordPress Compared
If you liked this article, then please subscribe to ourย YouTube Channelย for WordPress video tutorials. You can also find us onย Twitterย and Facebook.
The post 9 Best WordPress Consulting Themes to Win More Clients (20+ Tested) first appeared on WPBeginner.
Trade of The Day – EUR/CHF
Facts:
- The pair invalidated 1:1 structure at 0.9204
- EURCHF is trading above the 100-period exponential moving average from D1 interval
Recommendation: Trade: Long EURCHF at market price Target: 0.9330, 0.9390 Stop: 0.9155

Opinion: Looking at EURCHF on the H4 interval, one can see a potential trend reversal. The pair managed to break above the 1:1 structure – according to the Overbalance strategy, such a situation heralds a bigger upward move. It seems that as long as the price sits above the 0.9204 support, continuation of the upward move is the base case scenario. In addition the pair sits above the 100-period moving average from the D1 interval. We recommend going long EURCHF at market price with two targets: 0.9330 and 0.9390. We also recommend placing a stop loss order at 0.9155. Source: xStation
HeroPress: The Hero of HeroPress and quiet art of walking with people

What is a hero? Who is a hero?
Growing up in the 80s, the answer was obvious. A hero was the figure who strode across cinema screens with fire in their eyes, the angry young man who fought the system with bare fists, who spoke truth to power and packed off the villains. Bold, loud, very gendered. The archetype was clear: stand with the people, defy authority, be ruthlessly honest, and win.
ยท ยท ยท
In 2015, a message arrived in my WordPress Slack. The opener was disarmingly direct:
โHi, there. Do you know who I am?โ
I replied, honestly: โNope.โ
โRock on! I hope to change that. My name is Topher, and I am working on a cool WordPress project!โ

That project was HeroPress. And just like that, Topher pulled me into an orbit I have never quite left. The orbit of planet HeroPress.
I always figured HeroPress as an archive, a living oral history of ordinary people and their relationships with WordPress. A catalog of people and their journeys through anxieties, migrations from smaller to larger worlds, their small and big wins.
By 2015, I was not any sort of angry young man. I was not raging against any machine. What possible heroism could I claim?
But Topher has always understood something more nuanced than the cinematic archetype: that the first act of speaking for others is learning how to speak for yourself. Telling your story as worthy of an audience was the first important step.
HeroPress was built on that belief. He gave people a platform and declined to editorialise. He let each voice arrive in its own register, its own cadence, its own dialect of living that story. Then he called the essayists a hero and meant it!
South Asia took to this immediately. A remarkable number of the earliest essays came from India. Topher celebrated each of them. He did not curate them into a brand. He simply made room. He also travelled to India once. The only time I met him.
Over the years that followed, Topher and I became friends in the way that only the internet makes possible and only genuine curiosity sustains. We have talked and laughed about politics, faith or lack of it, books, old computers, films, and the particular texture of a very slow dial-up internet. We became friends across seven seas.
But the thing I have heard most often from others is not about his wit or his enthusiasm, though both are abundant. It is something quieter.
Dozens of people from across the WordPress world, from India, from other countries Topher has likely never visited, have told me that when they were lost, when they were searching for a job or weathering a personal catastrophe or simply trying to find their footing, Topher had time for them. He listened. He did not solve everything. He just showed up and walked with them.
If WordPress were a world unto itself, conjured by a Tolkien-like imagination, Topher would be a great axe-wielding dwarf who simply walked with you for a while, just to make sure you were alright.
ยท ยท ยท
Two weeks ago, I co-led WordCamp Asia in Mumbai. It was one of the largest WordPress conferences ever assembled. People I had not seen in years showed up. Stories entwined together in corridors and over at the coffee and tea counters. I met several people who missed Topher being around. Several dozens of us who have written on HeroPress their stories, and several dozens more who will write them in the future.
I stood on the stage and felt the weight of an open source community that had shaped the past decade of my life.
I thought of Topher more than once. Thought how much he would have loved being in Mumbai. I missed his presence in the particular way you miss someone whose absence you notice in the middle of a moment of joy.
A few days later, Topher checked in. Asked how WordCamp Asia had gone. Asked how I had felt about it. Then, almost as an afterthought, he asked whether I would write the 300th essay for HeroPress.
Three hundred, is a number with some weight, a milestone of this great project. An essay Topher should have written himself, looking back at a decade of great conversations and the people he came across. But Topher1Kenobeโs way, that is not!
He deflects the spotlight and so he handed this number to me, and I accepted. Because Topher is persuasive.
I am no longer the child who measured heroism by the arc of a punch. A hero is someone who shows up when someone needs you to, to listen without agenda, to celebrate people as they are rather than as you wish they were.
Topher has been doing this for a decade. Three hundred stories. Thousands of conversations and dozens upon dozens of friends.
So if you are reading this essay, letโs raise a toast to Topher DeRosia, the Hero of HeroPress, the axe yielding dwarf who walks beside you, the friend who checks in, the man who has made more heroes than he will ever count or take credit for. He has a story.
He has hundreds of them. And every single one belongs to someone else but now also to him, which is fantastic!
The post The Hero of HeroPress and quiet art of walking with people appeared first on HeroPress.
WordPress 7.0: Are Any of the New Features Worth Getting Excited About?
WordPress 7.0 is shaping up to be one of the most significant releases in recent years, or simply the most ambitious rebranding of what WordPress thinks it is.






